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Programmatic print is a fully automated marketing method. This technology makes it possible to supplement the digital customer journey by occupying the print channel, synchronized with the digital channels, in automated processes from data selection and data management to hyper-personalization. This enables lead activation, lifecycle triggers, reactivation campaigns, personalized cross-selling and upselling campaigns as well as non-openers in email marketing or customers without email opt-in to be targeted at high speed with the attention-grabbing medium of print. Response elements can be precisely evaluated, making programmatic print the perfect link between the analog and digital worlds.
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