Programmatic Print

When technology and haptics meet

Programmatic print is a fully automated marketing method. This technology makes it possible to supplement the digital customer journey by occupying the print channel, synchronized with the digital channels, in automated processes from data selection and data management to hyper-personalization. This enables lead activation, lifecycle triggers, reactivation campaigns, personalized cross-selling and upselling campaigns as well as non-openers in email marketing or customers without email opt-in to be targeted at high speed with the attention-grabbing medium of print. Response elements can be precisely evaluated, making programmatic print the perfect link between the analog and digital worlds.

Automated, personalized and just-in-time

  • Close the gap: Print mailings are an eye-catching addition to your email marketing, even without the recipient’s consent. Even unknown visitors to the online store can be addressed by post in compliance with data protection regulations.
  • Automation: Automated print campaigns ensure a constant background noise in customer communication. Set up reactivation campaigns with one-off timing and selection specifications.
  • High response rates through hyper-personalization: : Print mailings achieve an average conversion rate of 6.8% and increase the shopping basket value by 22%. Programmatic printing enables a hyper-personalized approach with coupon codes, images and texts.
  • Measurable results: Personalized response elements offer precise measurability and provide data for optimization.
  • Just-in-time campaigns: Use fully digital, high-speed mailings with optimized delivery.
  • Plannable budget allocation: Control your marketing budget efficiently with annual planning of requirements and measures.
  • Lead & Print: Start your print communication immediately after lead generation and use the most active phase of customer contact.

Effective marketing across channels

  • Lead generation/lead management: Use smart data collection and management for cross-channel reach right from the start.
  • Customer loyalty: Create sustainable customer loyalty with lifecycle print triggers and automated campaigns for reactivation and events.
  • Catalogs and customer magazines: Create catalogs and magazines with personalized product recommendations to encourage repeat purchases.
  • Event marketing: Personalized invitations and tickets increase participation.
  • Local marketing: Customize print materials for regional target groups.
  • Training and information materials or cover letters: Automate personalized training and information materials for targeted customer communication.
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