Traditional print advertising media such as brochures and newspaper advertisements were examined in comparison to their digital counterparts (online PDFs and web banners).<\/span><\/p>The most important results: Printed brochures generate around 642 kg of CO\u2082<\/b> per 1 million impressions – around five times less than online PDFs and
Print ads in daily newspapers generate 67 kg of CO\u2082<\/b>, digital banners 102 kg of CO\u2082<\/b>.<\/span><\/p>The study clearly shows that the actual environmental impact depends on several factors – including paper type, production processes, range, data volume, useful life and energy consumption. Sustainability is therefore not the result of a blanket “print or digital”, but of conscious decisions in the right context.
<\/span>An often underestimated aspect: printed media is shared more frequently – on average, brochures reach 1.9 readers and newspaper advertisements even reach 2.7 readers. This spreads the CO\u2082 emissions over more people and significantly improves the balance per contact. <\/span>While digital advertising causes emissions primarily through data volumes, server performance and the use of end devices, print can be optimized in a targeted manner – for example by using sustainable paper, renewable energies and efficient production processes.<\/span><\/p>Many companies have hastily written off print in recent years – in favor of purely digital strategies and in the belief that this would automatically make them more sustainable.
This study shows that the reality is not that simple.<\/span><\/p>As a printing company, we are particularly pleased with these findings – not as an end in itself, but out of a sense of responsibility. Every day, we show what climate-conscious print products can look like today: efficiently produced, implemented to a high standard and with real added value for brands and campaigns. <\/span><\/p>Perhaps now is the time to re-examine old decisions – and to rethink print not as a “bygone medium”, but as a conscious, effective and reliable solution for sustainable communication.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"
Under realistic conditions, printed advertising is in many cases more climate-friendly than digital formats – especially in the case of brochures. This is the conclusion of a recent LCA (Life Cycle Assessment) study by the \u00d6ko-Institut Freiburg, which comprehensively compared the greenhouse gas potential of print and online advertising. Traditional print advertising media such as […]<\/p>\n","protected":false},"author":10,"featured_media":22866,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[143],"tags":[326,331,327,330,332,325,324,329,273,323,328],"class_list":["post-22868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-responsibility","tag-advertising","tag-brochures","tag-climate","tag-climate-friendly-printing","tag-co2-reduction","tag-digital-en","tag-print-en","tag-print-advertising","tag-sattler-media-en","tag-study","tag-sustainability"],"yoast_head":"\n
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