Modern advertising provide offline channels with print measures and, additionally, online solutions.
Cross-medial advertisement requires both the distribution of your message using several - online and offline - advertising channels as well as providing databases and their online use, e. g. for customer clubs, which are directly combined with the resulting print and dispatch solutions. The major challenge we as a future-oriented media service provider have to meet is to optimally prepare contents for the full range of output channels, no matter whether for print or online media.
Our services at a glance
Customer card mailings
Fully digitalized prints
This is why print advertising is alive: It is worth it
Despite the online trend, trading companies in particular rely on print in their mix of media. The share of print media in their communication mix amounts to 50 to 60 percent. Here, 30 percent see a direct connection between their leaflet advertising and the sell-off.
"EHI MARKETING MONITOR"